Vanity URL

Vanity URL Client Branding

The Vanity URL offering is a great way for clients to leverage brand recognition through the Relay hosted feed, by incorporating key names or words of their brand name or product line within the URL presented in the SMS message. This link redirects the customer to their personalized set of experiences and calls to action, such as creating a direct deposit or sending a simple welcome message.This also gives customers a sense of comfort when interacting with their feed that they are in fact receiving experiences from their financial, healthcare, or other type of provider.

When choosing a vanity URL, think of a great word or combination of words that represents all products under your umbrella in which you intend to use Relay’s platform to build customers for life, and not just your immediate use case.  We also recommend keeping it short, since this contributes to the character count in the SMS message.  Any SMS messages that go over 160 characters could result in multiple messages being sent to the customer or patient.

Relay Support 2 options for vanitizing URLs:

1. Relay Standard Offering: Relay has purchased several generic domains that allow our clients to utilize personal brand recognition and still maintain Relay anonymity while using the personalized customer feed.  

2. Client’s Subdomain: Relay can work with your IT department to configure a subdomain of the your organization’s root domain.  This allows our clients to use branding consistency and provides a sense of security to your customers knowing its a part of your root domain.

Click on the links above to learn about how to implement either option!