Starting Data Extension

Each Salesforce Marketing Cloud Journey requires a Starting Data Extension. This is the segment of the customer base that will receive the specific journey and Relay experience.

Step #	Description	Salesforce Marketing Cloud
1	The DE must be marked as Sendable. The customers receiving the journey are a subset or segment of the customers contained in the relay_network_data DE and MUST be linked to the Subscriber key. In the example below, the column “Member_ID” holds the ccid value for a customer to be messaged. In the send relationship, the relationship between “Member_ID” and Subscriber Key was set.
2	Required Fields: ccid
3	Optional Fields: input_parameters: dynamic, personalized fields associated with an experience client_message_tag

Step #

Description

Salesforce Marketing Cloud

The DE must be marked as Sendable.

The customers receiving the journey are a subset or segment of the customers contained in the relay_network_data DE and MUST be linked to the Subscriber key. In the example below, the column “Member_ID” holds the ccid value for a customer to be messaged. In the send relationship, the relationship between “Member_ID” and Subscriber Key was set.

Required Fields: ccid

Optional Fields:

input_parameters: dynamic, personalized fields associated with an experience
client_message_tag