Glossary

An Apex callout enables you to tightly integrate your Apex with an external service by making a call to an external Web service or sending a HTTP request from Apex code and then receiving the response. Apex provides integration with Web services that utilize SOAP and WSDL, or HTTP services (RESTful services).

Client Customer ID - Uniquely identifies a client's customer within the Relay system. Each customer must have a unique ID. This value can be different from the actual customer ID within the client's system although maintaining the mapping between the IDs is the responsibility of the client.

Every client will have a Relay Client Success Manager (CSM) assigned to the account. This person will be your primary point of contact for the duration of your engagement with Relay Network.

The business feed is a new, personalized business to consumer channel that offers the rich usability and familiarity of scrolling feeds with the timeliness of SMS texting. The feed is a mobile web application that requires no app downloads.

A future method runs in the background, asynchronously. You can call a future method for executing long-running operations, such as callouts to external Web services or any operation you’d like to run in its own thread, on its own time.

A knowledge base is a self-serve online library of information about a product, service, department, or topic. The data in your knowledge base can come from anywhere. Typically, contributors who are well versed in the relevant subjects add to and expand the knowledge base. The content can range from the ins and outs of your HR or legal department to an explanation of how a product works.

Lightning Web Components (LWC) is the Salesforce implementation of that new breed of lightweight frameworks built on web standards. LWCs are the building blocks of the Salesforce visual user interface you interact with in your web browser.

Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. The NPS is a proprietary instrument developed by Fred Reichheld, who owns the registered NPS trademark in conjunction with Bain & Company and Satmetrix. Its popularity and broad use have been attributed to its simplicity and transparent methodology.

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Telephone Consumer Protection Act (TCPA) requires that the recipient of the SMS (your customers) must grant permission for you to send them text messages

Triggering refers to sending the user an SMS text message that contains a personalized URL. The URL will take the user to their personalize Feed.

Every message experience created in the Relay CXB is automatically assigned a unique Trigger ID. Once assigned, the Trigger ID never changes. This ID is used when you send a message to a customer/user. However, you do have the ability to associate a unique, friendly client trigger ID to the message that is easier to remember.

Triggering refers to sending the user an SMS text message that contains a personalized URL. The URL will take the user to their personalize Feed.

Triggering refers to sending the user an SMS text message that contains a personalized URL. The URL will take the user to their personalize Feed.

Wire is the original term used to describe our mobile technology. The new term is Feed. However, you will still see the term wire being used in our integration documentation as changing the term there could break existing client integrations or reporting.